I became obsessed with makeup from 14 years old, ruining mom’s makeup kit. I have never grown out of experimenting with fancy dress and cosplay, finding my place in drag as “Dee” in 2007 working at local bars hosting and DJing.
In 2010 I hired an artist to teach me professional makeup to offer makeovers in our photography studio which we owned at the time. I paid more attention to what I was using, realising that every time I wore makeup I had to spare an hour or two to get over what I call “cry eye” and discovered many of my customers rarely wore makeup because of this problem. I researched ingredients and found that most brands mixed in talcs, fillers and chemicals to make more profit. I was disappointed when pressed palettes looked amazing in the packaging, but caused discomfort and colours did not translate when applied, having to use wet brushes or exaggerate colours in Photoshop.
I researched ingredients and was disappointed that some big brands even to this day do not completely eliminate animal testing and their cheap ingredients are being farmed at the cost of others wellbeing! I began replacing brands with raw ingredients which were vegan, fair trade and any manufacturer who promoted talcs, binders or focused on profit was immediately crossed off my list. This helped me find the most amazing manufacturer of pigments and glitters and I quickly built my own custom kit which produced outstanding results. I was rewarded with true colour, no irritation, improved skin condition and my photography customers were beginning to notice how black my black pigment was, how shimmery my powders were, the sparkle of my glitters and they insisted on buying it from me. Word quickly spread and demand for more product development began, investing in super pigmented foundations and finishing powders, blushes, highlighters, liquid lipstick and glitter gel.
I saw no reason for me to indulge in self indulgent packing, branding or advertising and I certainly didn’t want to make customers pay for those types of luxuries to push my cosmetics into their kits. I wanted the product and the ingredients to speak for themselves..
I went on to source more products to compliment my product range, originally following the grain by stocking Kryolan, however I discovered Grimas shortly after and we quickly found common ground on ethical values. They were passionate about providing quality and caring about the working artists pocket rather than building an empire with their brand. After sampling their products I was extremely surprised and impressed by the outstanding quality and value, it was a natural decision to partner with Grimas.
I officially set up Give Face Cosmetics in 2016 to share my passion with other artists and makeup lovers
Director: Johnny (aka drag queen Dirti Denise)
"I founded Give Face Cosmetics in 2016 working in my editorial photography business Outside the Box Photography, I researched and sourced incredible ingredients to create an amazing range of vegan and cruelty free products designed especially for artists who need amazing pigmentation and effects with no additives to reduce allergic reactions and irritation. I want to bring artists affordable, amazing quality."